PRODUCT DESIGNER
Hi i’m Josh, nice to meet you! ✌🏽
I'm a Senior Product Designer who truly loves a design approach that puts people first—from the ones shaping the product to those buying and using it. With a background spanning Fintech, large corporations, rapidly growing startups, and agencies, I find joy in crafting exceptional experiences. It's what motivates me every morning!
Salary Finance - Aggregator Redesign
In this project, we identified and addressed key issues in Salary Finance's Borrow product by enhancing the value proposition, simplifying user journeys, and building trust. Early metrics indicate positive trends, with an 11% increase in click-throughs to account creation, a 5% rise in accounts created, and a £900k monthly boost in loan originations.
Salary Finance - Loan Calculator
I led a project at Salary Finance to enhance user experience and boost loan originations. By leveraging a comprehensive survey, we refined the loan calculator page, resulting in a 2.5% increase in applications, a £200 rise in average loan size, and a 4% decrease in users opting for smaller loans, aligning with our goal to surpass £20m in monthly originations.
Vodafone Italy - Product Hero Redesign
Led the redesign process for the Fibre Broadband product page. The existing product understanding and offering on the page were confusing to users as they struggled to understand the existing content on the page, which was surfaced during user interviews. The new design was then A/B tested against their existing page design.
INK TANK - UX/UI Case Study
INK TANK is a mobile application for people to explore all things tattoo-related. The goal of the application is to help users discover inspiration for new designs, connect with the best tattoo artists from around the world and uncover essential information before getting a tattoo.
Fitted - UI Case Study
Fitted is a fitness responsive web application that motivates people into an exercise routine that suits their schedule, fitness level and interests.